Branding Strategy & Brand Designing walks hand in hand.
Looking for creating your brand or rejuvenating an existing one? You have reached the right place. We at Digital Punch, believe in creating a brand that speaks for itself, that connects and communicates seamlessly with the audience, and ensure high impact and effectiveness. A strong emotional connection can create valuable brand equity and fierce brand loyalty.
Our solutions are designed specifically to meet your unique requirements. We offer a wide array of branding solutions like brand consulting, branding identity, re-branding, brand promotions, corporate communications. All creative, planning and execution tasks are meticulously undertaken for optimum results.
Brand Strategy is like a giant pizza, where every ingredient from core to toppings, needs to compliment each other for great taste. You can’t serve the same pizza to everyone. Similarly, you can’t have the same brand strategy for everyone.
It’s the Core or in other words, Essence of a Brand. Why should your customers associate with you? Why should they be loyal to your brand? How does your organization even matter? Well, the answer to these questions lies in your organization itself. It is a strong and strategic framework of Brand Proposition, which can clearly identify the benefits that a consumer drives out of your brand.
A good brand proposition is mainly focused on benefits offered; but the best one includes Unique Selling Proposition (USP) that also shows benefits that no other brand can provide.
This is what we do for you!
HOW DO WE IMPROVE IT?
Well, that’s simple! We identify and define strong brand proposition that includes two factors:-
- Brand Belief:-The essence or foundation of your brand
- Brand Promise:-Which should be easy to understand, engaging, unique, relevant to the target audience and consistent.
Brand positioning is the process of positioning your brand in the mind of your customers. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement.
Does your audience think of you when they need products or services similar to what you provide? To be noticed and interesting, we make sure that a brand’s positioning must accomplish three things. It must be :
In order to create your brand’s distinctive place in the market, we carefully choose a target audience and create a differential advantage in their mind. A Positioning that is simple, relevant and memorable usually works the best. Digital Punch aims to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand.
Brand architecture is the structure of brands within an organizational entity. To help an audience access and relate to your brand, Digital Punch uses brand architecture to organize brands, products and services. A successful Brand Architecture enables consumers to form opinions for an entire family of brands by interacting with only one brand in that family.
We design your brand architecture plans on the basis of these key elements :
- Number of levels required in the architecture hierarchy
- Branding strategy of the organization
- Global, regional and local brand portfolios
- Number of sub-brands
- Number of formats / form factors / extensions
Digital Punch manages and positions it’s clients’ brand portfolios in the market with a clearly defined aim of helping them grow and consolidate their market share.
Brand messaging refers to a brand’s underlying value conveyed and language used in the content. Brand message generates leads for your brand by inspiring them, persuading them and making them want to buy your product or services.
Does your brand need a voice? We, at Digital Punch create a brand message using words that help your customers and prospects understand your firm’s values. We create your brand message with respect to these three essential perspectives :
- The customer perspective
- The internal perspective
- The competitors perspective
Our experts make sure that your brand message : is simple and easy to understand, is compelling, resonates with your target audience, reflects reality, is unique and different from that your competitors.
Brand identity is how a business presents itself to its customers. Brand identity is the collection of all brand elements that a company creates to portray the right image of itself to the consumer.
We, at Digital Punch translate how your brand stands, into visual and verbal elements of identity so that your customers can distinguish you from your competitors by your brand identity.
We make sure to consider these visual elements while creating your brand identity :
- Color palette
Digital Punch strives for consistency and to apply good design at every level of your organization to help you thrive in this competitive era.
Digital Punch aims to express your Brand Personality on the Packaging. We understand that your packaging has to be the true reflection of your brand and should mention all the important details regarding the product. Our team of excellent graphic designers can design your customized and attractive packaging be it a packet, a sticker, a box or a bottle. We keep in mind that your packaging should clearly communicate why your product should be picked over the other's.
Packaging design is not a necessity, it’s as an opportunity to build brand value. Our experts design creative and eye-catching packages to help you attract more customers. After all, good design is good business.NOTE-Printing not included.
Is your advertising helping you build strong relationships with your customers? Is your advertisement creative enough to attract your target audience’s attention? Because people don’t like taking the time to look at or read advertisements. Hence, Creative Advertising is important to attract their attention and to build strong relationships with them. Design supports the brand by being the face of it. Digital Punch believes that a good creative advertising should be self explanatory without too much text
Advertising is essential to stand out amidst the fierce competitions but plain advertising won’t be fruitful. Our team of designers make eye-catching and creative advertising designs as per your requirement be it for Social Media Platforms, Adwords Display Ads, Billboards, Banners for events or storefronts, or Magazines & Newspapers, and many more. We have Companies from all over the globe relying on the talented and creative minds of our designers to create memorable advertisement experiences.
A logo is one of the most important aspects of branding. Your company logo design is your company’s face to the world that differentiates you from your competitors. Through our Logo Designing services, we create unique and effective representations which communicate the essence of your business to your clients.
We create logo designs like :
- Pictorial Marks
- Combination Marks
If You are not quite happy with your already existing logo, Digital Punch will redesign it for you according to your requirements.
Need help with your brand strategy? Contact us to schedule a free, no-obligation initial consultation!